When the unmatched charisma of global icon Jung Kook meets
the refined heritage of Les Exclusifs de Chanel,
a new chapter of high-end olfactive storytelling is written.
Chanel official recently revealed a striking monochrome campaign featuring BTS's Jung Kook alongside the maison’s most sophisticated fragrance line, Les Exclusifs de Chanel. Embracing the philosophy that scent is the ultimate expression of individual personality, this collaboration bridges modern pop-cultural elegance with timeless French Haute Parfumerie.
1. The Monochromatic Aura: A Modern Icon in Black and White
Captured in a classic black-and-white visual, Jung Kook exudes an effortless, grounded confidence. Positioned beside the iconic architectural glass bottles of the Les Exclusifs collection, his presence reinforces Chanel’s core narrative: "As many scents as there are expressions of oneself."
The stark minimalism of the campaign places the full focus on character, fluidity, and the intimate relationship between a person and their signature scent.
2. Les Exclusifs de Chanel: The Art of Haute Parfumerie
Unlike the widely known classic Chanel fragrances, Les Exclusifs de Chanel represents the pinnacle of the house's perfumery savoir-faire. Each scent in this collection reflects a specific chapter, location, or artistic muse from Gabrielle Chanel’s legendary life.
1957: A luminous, sensual accord of white musks layered with iris and neroli, reflecting the year Chanel was honored in America.
Gardénia: An exquisite, opulent floral tribute to Coco Chanel's beloved camellia, reimagined through the creamy scent of gardenia.
Comète: A sparkling, powdery fragrance inspired by stardust and cosmic elegance, offering an ethereal, uplifting trail.
Combining official campaign visuals with real-life imagery from Chanel’s Parisian fragrance boutiques creates a rich, multi-dimensional narrative that appeals to both fragrance connoisseurs and global style seekers.
샤넬과 BTS 정국의 만남은 럭셔리 프래그런스가 나아갈 새로운 미학을 보여준다. 샤넬의 최상위 컬렉션인 '레 엑스클루시프 드 샤넬'을 마주한 정국은 자신만의 뚜렷한 개성과 깊이 있는 아우라를 증명해냈다. 올여름 패션과 뷰티 씬을 통틀어 가장 강렬하고 독보적인 순간으로 기록될 화보다.
THE RAW PARIS
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